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Senior people, not juniors
The person who scopes your work is the person who builds it. No junior hand-off, no learning on your dime.
You built the business. The intelligence that runs it should answer to you — and the people who install it should be senior enough to keep it that way.
About
Founded in 2021 by senior builders with 25 years of craft. The work, done.
Senior on every detail. Cobourg base, Peterborough roots.
A small studio, on purpose.
Two senior founders, no middle layer: the build is done by a specialist with 25+ years of practical agency craft — including work run behind the scenes for Fortune-500 brands — and your point of contact is a co-founder who guides you through the AI in plain terms. We keep the overhead near zero and call in specialists from a curated network of expert developers when a project needs them. Boutique attention, agency range.
Cobourg, Ontario.
For You
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What a senior, boutique studio means in practice.
Senior people, direct access, no overhead tax.
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Direct access to the builder
You talk to the person who owns the outcome — no account-manager telephone game in between.
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No overhead tax
You pay for the work, not the office. Boutique by design, so the budget goes into the build.
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The right specialist, on demand
We scale the team to the project, not the other way around — a curated expert network when the work calls for it.
How We Think
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AI is a tool you command — not a replacement for your judgment.
Organize first, install the machine, stay in control.
So we organize first, install a machine that answers to you, and show you everything through a control panel — then you grant autonomy at your own pace. We name the stakes once: the technology is genuinely new. Then we remove the worry. The work gets done in the background; you approve what matters; nothing happens without your say-so.
Selected Work
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Senior front-end development on brands big and local.
Professional work and craft — not Loaded Concept clients.
DoneRite Foundation Repair
Foundation & concrete repair
Sixteen foundation, structural, and crack-repair services for Cobourg, Port Hope, Quinte, and Northumberland — underpinning to slab leveling.
Cobourg, ON
DoneRite Waterproofing
Basement & foundation waterproofing
Interior and exterior membranes, drainage, underpinning, and sump systems across Eastern and Central Ontario — with the excavation to match.
Cobourg, ON
Cornerstone Builds
Construction & renovation
Framing, finishing, concrete, decks, kitchens, and custom builds — six service lines for Northumberland and Peterborough counties.
Warkworth, ON
Historic House Salvage
Architectural salvage
Online and in-store shop moving thousands of salvaged antique doors, windows, hardware, and architectural pieces from historic Ontario buildings.
Warkworth, ON
The Bunkie Co.
Prefab bunkies & backyard cabins
Thirteen permit-friendly prefab models — guest cabins, studios, and backyard offices — shipped across Canada and the U.S.
Southern Ontario
County of Simcoe
Upper-tier municipal government
The county's digital front door — affordable housing, long-term care, transit, and dozens of public programs.
Simcoe County, ON
OPP Serious Fraud Office
Provincial anti-fraud office
Public fraud-awareness site and a secure case portal for Ontario's joint OPP–Crown serious-fraud office.
Ontario
WestJet
Airline — internal pilot portal
Internal pilot portal — scheduling, bidding, and real-time crew notifications for pilot bases across Canada.
Calgary, AB
Priestly Demolition
Demolition & deconstruction
Corporate site for one of Canada's largest demolition contractors — high-rise takedowns to contaminated-site remediation across North America.
Vaughan, ON
Jaylor
Agricultural feed mixers
Marketing and dealer hub for a global maker of TMR feed mixers — vertical and all-terrain lines for dairy and beef operations.
East Garafraxa, ON
Roma Moulding
Premium picture-frame moulding
Catalog and storefront for hundreds of premium Italian-made picture-frame mouldings across multiple collections.
Woodbridge, ON
MHBC Planning
Planning & landscape architecture
Six-office planning consultancy — community planning, urban design, landscape architecture, and cultural heritage across Ontario.
Kitchener, ON
Corebuild Construction
Design-build construction
General contracting and design-build across healthcare, education, transit, and industrial — with a subcontractor bid portal.
Toronto, ON
Avertex Utility Solutions
Underground utility construction
Eleven underground-utility service types — directional drilling, trenchless, hydro-excavation — for power, telecom, water, and rail across Ontario and Alberta.
Orangeville, ON
These are recent builds. Across twenty-five years — freelance, on contract, and inside agencies like MacLaren, Taxi, Ogilvy, Modem Media, and Treefrog — that work has also included websites and digital campaigns for brands like Coca-Cola, Pepsi, Dell, the NHL, the Toronto Maple Leafs and Raptors, MLB, Kraft, Post, T-Mobile, Air Wick, and the CBC's Winter Olympics coverage. Professional experience and craft — not Loaded Concept clients.
Our Story
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Loaded Concept was founded in 2021. One founder brought 25 years of web and design craft; now the studio helps local businesses install AI that answers to them — and stay in control of it.
Twenty-five years of craft, now pointed at Northumberland.
We founded Loaded Concept in 2021.
We started as a web and design studio, and we've relaunched as a senior AI studio for local businesses across Northumberland County. Our premise is plain: most businesses today use barely a fraction of what AI can already do — so we install the rest, organized around your business, answering to you, and run at a pace you set.
This isn't a bandwagon move. Years before AI was a category, our own site already ran an AI sales agent — it knew the business, switched between personalities, and pointed each visitor to the right package. We were building toward this long before the tools caught up. Now they have, and the same instinct is pointed at your business instead of ours.
Our approach reverses the usual order. We organize before we automate: we get your files, workflows, and key numbers in order first, then install only the AI that earns its place — on tools you control, with a control panel that shows everything running and lets you grant the system more autonomy at your own pace.
Owners don't need more hype, or another tool they'll never use. They need a senior hand to install it and keep them in control. The technology is genuinely new — our job is to make it calm, put it to work for your business, and leave you in control of it. That's the whole job.
The gap we're built to close is real but quiet. Almost every business now uses some AI, yet very few have rebuilt how they work around it. The tools are already in the building; the leverage usually isn't — and that's a craft problem, not a software problem.
We work with local clinics, trades, retailers, and service businesses across Northumberland and the nearby Durham, Peterborough, and Quinte areas, starting with a small number of hands-on partners in the region. This is home ground, not a market we parachuted into: our studio is in Cobourg, where Zsolt lives and works; co-founder Blake is genuinely local to Campbellford / Trent Hills; and Zsolt has deep roots in Peterborough, where he lived for years. Behind the work are two senior operators, backed by a curated network of expert developers we bring in per project. One founder brings 25 years of agency-side web and design craft, including campaigns produced behind the scenes for Fortune-500 brands.
If you're a local owner, we'll sit down for a 30-minute, no-pitch fit call to find where AI fits your business.
Meet the Team
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Two senior operators do the actual work — backed by a curated expert network.
Direct access, no hand-offs — the people you meet are the people who do the work.
The Studio
Blake Finnie
Workflow automation whisperer · Your guide
Blake is how the relationship starts and stays clear. He listens first, keeps the plan honest and jargon-free, and makes sure the work maps to what actually matters for your business. No account-manager telephone game — you talk to the person who owns the outcome.
The network
Behind the two of us is a curated network of expert developers we've worked with for years. When a build calls for a specialist, we bring in the right one — so you get agency range without agency overhead, and the same two senior operators own the whole job start to finish.