Find the right product
A catalog that makes people hunt turns buying intent into fatigue. We organize collections, filters, search, and navigation around how customers compare — not around an internal spreadsheet.
An online store is where interest turns into revenue — or gets lost in the last few steps. Every unanswered product question, slow page, surprise at checkout, or awkward mobile tap gives a ready buyer a reason to leave.
Studio craft · E-commerce
E-commerce stores built to sell — and stay practical to run.
Shopify, WooCommerce, or custom — chosen for fit, not fashion.
The commercial path01 02 03 04
A store is a chain. The sale is only as strong as its weakest step.
A campaign can earn the click and a good product can earn the interest, then one avoidable doubt can lose both. We design the journey as a connected decision, from the first category view to the order confirmation.
Believe the product
Missing dimensions, vague variants, thin photography, or buried delivery details create doubt at the exact moment a buyer is deciding. Product pages answer the practical questions before they become exits or support tickets.
Finish on the phone
Paid traffic is wasted when a slow mobile page, awkward option picker, or crowded cart interrupts the purchase. We keep the path light, readable, and easy to complete with one hand.
Know the full cost
Unexpected shipping, tax, account requirements, or return terms feel like a broken promise at checkout. We surface the decisions at the point they matter, then remove every field and step the sale does not need.
Platform fit
The right platform removes work. The wrong one creates it every day.
Choosing by logo or trend turns routine changes into developer tickets, or forces the team into permanent workarounds. We choose against the catalog, staff, integrations, budget, and ownership model the business will actually carry.
01
Shopify
Hosted reliability and a familiar day-to-day admin.
It fits when dependable managed commerce, straightforward staff use, and a broad integration market matter more than controlling every layer. We keep theme work intentional and the app stack short, because every extra app adds cost, dependency, and page weight.
02
WooCommerce
Content and commerce that genuinely belong in WordPress.
It fits when an existing WordPress operation makes a move wasteful, or publishing depth is central to the sale. We treat the plugin stack like production software: only what the job needs, maintained and documented.
03
Custom commerce
Non-standard rules that earn non-standard software.
It fits when catalog structure, pricing, configuration, account rules, or fulfillment cannot be served cleanly by an established platform. Exact fit brings more upkeep, so we recommend custom only when the operating advantage earns the complexity.
One store, two journeys
The sale is not finished when the buyer clicks pay.
A storefront can convert and still punish the people fulfilling orders, handling returns, changing prices, and answering customers. That hidden labour eats the margin the checkout just earned.
Discover, compare, trust, pay, and know what comes next.
We connect search and navigation, product information, variants, stock, delivery, returns, cart, checkout, confirmation, and account states so the buyer is never asked to bridge a gap the store should have closed.
Publish, price, fulfill, refund, report, and improve.
The back office follows the real team: manageable product data, clear order states, documented integrations, appropriate roles, useful reporting, and a handoff that does not require an agency for every ordinary change.
How the build moves
Resolve the expensive risks before they become expensive changes.
Map the commercial system
A quote based on page count misses the things that break stores: catalog shape, payments, tax and shipping rules, fulfillment, integrations, migration, and the people running it. We map those first, so the scope prices the real risk.
Prove the critical path
Polishing every screen before the hard decisions are settled creates expensive rework. We resolve the highest-risk journey first — usually product discovery through checkout, or the unusual operating rule the platform has to carry.
Build and connect
The storefront, content model, payments, shipping, tax configuration, analytics, and approved integrations are built as one system. Custom behaviour stays deliberate; an app is not added merely because one exists.
Test real orders
A checkout that renders is not a checkout that works. Before launch we exercise products, variants, discounts, failed and successful payments, taxes, shipping, notifications, fulfillment, refunds, responsive states, and accessibility on the actual build.
Launch and hand over
Migration, redirects, tracking, staff access, and rollback planning are part of launch because a live store cannot afford a ceremonial handoff. Your team gets the operating notes and a system it can run; support remains available, not compulsory.
Scope and price
Complexity lives behind the buy button.
Catalog size matters, but rules, integrations, content, data quality, migration, and launch risk usually matter more. We scope those variables, separate optional work, and give you a written number before the build begins.
Scope the right storeOwnership without fiction
Your store can be portable without pretending every platform is free.
Shopify is a hosted subscription. WooCommerce and custom builds still depend on hosting, licensed tools, payment providers, and other services. We name those dependencies, keep the business as account owner, document the custom work, and hand over the agreed assets, data paths, and code. Optional support should be useful — not the price of access.
The rest of the studio
Four other crafts, each with its own job.
FAQ
The practical questions before a commerce build.
Should we use Shopify, WooCommerce, or a custom store?01
The answer depends on your catalog, pricing rules, content needs, integrations, staff, budget, and appetite for maintenance. Shopify usually lowers platform overhead, WooCommerce can be the right fit for a WordPress-led business, and custom work is justified when established platforms create worse operational compromises than the software would. We recommend one after mapping those constraints, not before.
Can you redesign or migrate an existing online store?02
Yes. We first identify what must survive: product and customer data, order history, URLs, account access, subscriptions, integrations, analytics, and the operating routines behind them. The migration plan is scoped before the visual rebuild, because a polished storefront is not a successful move if the business loses continuity underneath it.
Do you handle payments, shipping, and taxes?03
We configure and test the platform, approved payment provider, shipping logic, and tax settings in the build. Your accountant, legal counsel, and payment provider remain the authority on tax, regulatory, and contractual decisions; we turn their requirements into a working checkout rather than pretending software advice replaces them.
Will we own the finished store?04
The business keeps its domain, store account, catalog and customer-data exports, approved assets, and the custom code identified for transfer in the agreement. Shopify remains a hosted subscription; WooCommerce or custom builds still depend on disclosed hosting, extensions, and services. We make those dependencies visible and transferable instead of making agency access the price of keeping the store running.
Can you support the store after launch?05
Yes. Ongoing maintenance, experimentation, merchandising support, and new integrations can be scoped when useful. They are not a condition of ownership, and we separate essential platform costs from optional studio support so the operating commitment stays clear.